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What is the history of branding?

Firstly, If you don’t already know the answer, it will seem pretty obvious.

The term derives from the Old Norse word brandr or “to burn,” and refers to the practice of branding livestock, which dates back more than 4,000 years to the Indus Valley.

Of course, branding has evolved over the centuries-from farmers claiming their property, to artisans claiming credit for their work, to factories claiming their products, to companies claiming their products were better than others.

Therefore, these days, consumers have more information and more choices than ever. Unless companies can offer far superior products or far lower prices than the competition, it’s hard to stand out in the crowded marketplace.

Success is no longer determined by who has the biggest advertising budget or the most recognizable logo. It’s determined by who makes the greatest emotional connections.

The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model.

A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.

 

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