ALFA FOOD HUB DESIGN
The Food Hub is a small strip of innovative dining space that recently opened inside the Mall of Arabia in Jeddah.
Alfa Food Hub, designed by TEG, is a vibrant dining destination that brings together three of Alfa Co.’s award-winning restaurant brands under one roof.
Located in the heart of Mall of Arabia, Jeddah, this compact yet dynamic space reimagines the food court experience with a blend of modern aesthetics, functional layouts, and brand-specific ambiance.
It houses three reputable restaurant brands of Alfa Co., a multi award-winning, high-volume operator of restaurant chains in Saudi Arabia.
“Playing a great part in each guest’s dining experience is the ambiance,” said Alfa Co. CEO Ian Toal. “Having fresh, clean and high-quality furniture not only gives a good first impression but also creates a welcoming dining environment for diners.
The Food Hub has different types of seating — booths for families, stools for solo guests, and spacious dining tables for groups — suited for every guest in search of a good meal.
Project Challenges
Houses three reputable restaurant brands of Alfa Co., a multi award-winning, high-volume operator of restaurant chains in Saudi Arabia.
- TEG is the exclusive designer for Alfa company since 2014
- Multi-Brand Integration
- Versatile Seating
- Premium Materials
- Flow & Functionality